We do not write articles by paraphrasing the first page of Google. Every long-form piece starts with a forty-five-minute interview with one expert from your team, and the article that follows has a thesis — a sentence the piece is willing to defend. We do basic SEO research and we work in the keywords that make sense, but we will not contort a sentence to fit a phrase, and we will tell you when the topic is structurally not worth ranking for. One round of revisions included.
What ships.
Standard list for this chapter. Adjusted per brief when the engagement warrants it.
How it runs.
Same shape every time. Skipping a step is rare and always written down.
Brief
Fifteen-minute kickoff to confirm the topic, audience, and goal.
Interview
Forty-five minutes with one of your experts, recorded with permission.
Thesis
We send a one-sentence thesis. You approve, refine, or replace it before we draft.
Draft
First draft in your inbox by end of day seven.
Revise
One round of changes; final delivery by day nine at the latest.